Top-Tier Public Relations Services in the Benelux Market

Looking for a results-driven PR agency in the Benelux? Then Backstage is the right address for you.

Crisis communication in the Belenux

Want to prepare for potential crisis, build and protect your reputation? Backstage is the right partner for crisis communication plans, issues management & CEO positioning.

Discover how

OUR SPOTLIGHT IS ON YOU

Specialized in 7 sectors

Over the last 15 years Backstage Communication has specialized in increasing market awareness and managing reputations for companies that are active in 6 different sectors

Professional Services

Are you a provider of legal or fiscal counseling? Accountancy or consultancy? A provider of other specialized or niche B2B services?

Financial Services

Are you a wealth manager, asset manager, bank, insurer, investment platform, or fintech? Want to do an IPO?

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Life Sciences

Are you a MedTech, BioTech, Diagnostic or Pharma company or supplier?

Real Estate

Are you a residential and/or business property developer, a construction company, or a building technology company?

Technology

Are you a provider of hardware, network solutions, or IT security services? A software developer? An innovative Regtech or Fintech?

Human Resources

Are you in payroll management? A recruiting agency? An HR consultant? An employee benefits provider? Or an employer seeking to boost his employer branding?

Lifestyle

Love to let people enjoy life? Want to create memories? Whether you do this by offering them a well-earned holiday, a delicious meal in your restaurant, a luxury gift, or a gadget that makes their lives easier.

From our head office in Brussels , we achieve cohesive results

We do this throughout Belgium, the Netherlands, and Luxembourg

Public relations: how can we help?

Your brand, product, and company are unique! You, therefore, need a tailormade media and PR approach. Together with you, we will define the right strategy, your key messages, and appropriate PR actions. After implementation, we will monitor the results, tweak the design where necessary, and seek out opportunities to make you stand out.

Our consultants are in daily contact with the media and press. We know what journalists are looking for and love to bring your expertise or product to them. Depending on the defined strategy, we use press conferences, press releases, sampling or exchange deals, or pitch for targeted interviews to make you stand out in the crowd and boost market awareness within your target B2B or B2C audience.

We also see it as our duty to prepare you for stormy times. The right crisis communication plan and media training help ensure that you respond appropriately in times of crisis, getting out the right messages. Our experts proactively monitor media and potential issues, allowing them to advise and assist you when necessary.

Viewing ourselves as a member of your team, we want to provide the highest possible added value.

person in black shirt and black pants sitting on black leather chair

We are proud to be able to help these leading brands stand out in the crowd!

Discover how we help these brands

Wondering what we can do for you?

Crisis Communication

Your company’s reputation can be destroyed or boosted by the way in which you react in a crisis. Let us help you prepare for such difficult times.

Strategic communications

We offer ongoing PR counseling and customized strategic communications plans to help build a long-term relationship with your unique company and brand.

Media Relations

We help select the right media to reach target audience, whether through journalists or paid campaigns, to boost market awareness.

Content Creation

Our consultants deliver your message effectively to the relevant audience through expert copywriting and content creation, tailored to different audiences.

Free Publicity

We get your company/product featured in top media in Belgium, Netherlands and Luxembourg by utilizing our relationships with local journalists and influencers.

Media Buying

To achieve your objectives, we combine the most appropriate media outlets for guaranteed performance.

Partnerships

To boost your brand or company’s visibility, building relevant partnerships can be the way to go. We will help you in identifying interesting partners and negotiating deals.

Launches

Want to enter a new market and/or promote your company and brand? Want to launch new products or services? We know how to handle that!

Media Training

Your image and reputation are at stake every time you talk to the media. Professional training by our experts ensures that you deliver your key messages without saying what you do not want to say.

CEO Positioning & Ghostwriting

Your CEO is your company’s face to the world. As a spokesperson for your company’s strategy and goals, he has a unique role to play.

Social Insights: DATA-driven storytelling

Take control of your reputation with the insights provided by our data approach.

Product Communication

Your products and services are unique in the way they add value to your customers’ lives. They deserve to be in the spotlight. We love to build and implement a strategy that does just that.

OUR SECTORS

Our goal is to create maximum visibility and awareness for your company in the Benelux markets

Consisting of expert communications professionals, the Backstage team targets both national and international institutions and companies of all sizes.

Our work covers corporate and product communications, press, and public relations, media partnerships and planning, corporate publishing, and financial market communication.